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Desktop Image: Bayard, Samuel
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Samuel M. Bayard

Partner

T 212.603.6489 New York
I help creative people make and defend awesome content.
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Sam Bayard is a media and intellectual-property attorney with a strong commitment to his clients' freedom of speech and creativity. He works with production companies, networks, streaming services, studios, podcasters, print and digital publishers, and other content creators to find how the law supports their creative visions, rather than standing as an obstacle to them. He gets excited about good content and fights for it tirelessly, whether in the courtroom or in the legal review process.

Sam provides counseling and content review to clients as they acquire, develop, produce, distribute, and promote a wide array of content, from scripted and unscripted television shows, to feature films and news programming. Clients look to Sam for help with high-risk content, including docudramas, documentaries and docuseries, and variety/comedy shows that rely heavily on fair use.

When claims arise, Sam defends his clients' rights effectively, responding to claims and litigating copyright, defamation, right-of-publicity, and other content-related cases across the country. He also taps into DWT's full service platform to assist his clients with production legal, employment, advertising, trademark, chain of title and other issues and works with foreign lawyers to advise clients on the international issues that arise from global distribution.

Practice Highlights

Claims response and litigation

Sam responds to claim letters on behalf of his content-creator clients and represents them in high-profile libel, copyright, privacy, and right-of-publicity litigation and amicus efforts. Representative cases include defending Amazon Studios in a copyright infringement claim against "The Marvelous Mrs. Maisel," and obtaining dismissal for Showtime Networks of right-of-publicity and Lanham Act claims brought by Bobby Brown over the documentary "Whitney: Can I Be Me." He also defended Rolling Stone magazine in a high-profile libel trial over its reporting on an alleged gang rape at the University of Virginia, and Getty Images in a copyright trial over photographs of the Haitian earthquake of 2010. Sam also handles responses to subpoenas seeking confidential source and other newsgathering materials

Documentaries, docuseries, and docudramas

Sam provides libel and fair-use review for challenging documentaries, docuseries, and docudramas, helping content creators achieve their creative and editorial goals while retaining strong legal defenses. Representative projects include "Billie Eilish: The World's A Little Blurry," "The Velvet Underground," "Murder in the Bayou," "Broken: Jeffrey Epstein," "The First 48," "Dark Side of the Ring," and "Escape at Dannemora."

Comedy/variety shows

Sam has provided counseling, content review, and fair-use advice to some of the most beloved and boundary-pushing comedy/variety shows, like "Last Week Tonight with John Oliver," "Patriot Act with Hasan Minhaj," "The Daily Show," "The Colbert Report," "The Chris Gethard Show," and "Problem Areas with Wyatt Cenac."

Pre-broadcast and production counseling and IP advice for various television series and pilots

Regularly provides counsel on rights, pre-broadcast, advertising, and promotions issues, and related services for television networks, production companies, and other content services including: Amazon Studios, Netflix, Apple TV+, HBO, Showtime, Comedy Central/Viacom, Warner Media (TNT, truTV, Turner Sports, Adult Swim, Cartoon Network), VICELAND, AMC, A&E, El Rey Network, Pivot/Participant Media, Legendary Television, Lionsgate Television, Funny or Die, SuperDeluxe, Abso Lutely, ITV, Magical Elves, Left/Right, Boardwalk Pictures, IPC, Titmouse Studios, Red Bull Media House, The Athletic.com, ,Shed Media, Entertainment One, Blumhouse, South Park Studios and others. Representative projects include "@midnight," "Tosh.0," "South Park," "Cold Justice," "Unlocking the Truth," "Billions," "The Affair," "Ray Donovan," "Orange is the New Black," "Ballers," "Slow Burn," "Nixon," "Cheer," "Living Undocumented," "Last Week Tonight," "Kids Behind Bars,", "Flint, P.D.," "The Man in the High Castle," "Transparent," "Nathan for You," "The Eric Andre Show," "Rick and Morty," "With Bob and David," "American Playboy," "Throwing Shade," "Manhunt," "Grand Tour," and "Triumph's Election Special 2016." (Ongoing)

Pre-distribution and production counseling and IP advice for motion pictures, documentaries, and video games

Regularly counsels the producers of feature-length films, documentaries, and video games regarding right of publicity, life rights, copyright, trademark, and defamation issues, often on projects that tackle sensitive topics and involve substantial fair use issues ("Fire in Paradise," "Spotlight," "Funny or Die Presents Donald J. Trump's The Art of the Deal," "Anomalisa," "Winning: The Racing Life of Paul Newman," "Virunga," "Finding Vivian Maier," "Prophet's Prey," "Deliver Us From Evil," "West of Memphis," "Tales of the Grim Sleeper," "South Park: Stick of Truth," "South Park: Fractured But Whole," "Whitney: Can't I Be Me?"and "On the Record"). Representative clients include Netflix, Amazon Studios, Chain Camera Pictures, Cross Creek Pictures, Disarming Films, Funny or Die, South Central Films, Participant Media, Ravine Pictures, Legendary, and South Park Digital Studios. (Ongoing)

Pre-publication review for print media

Provide pre-publication review for newspapers and magazines, including  the New York Post, The Wall Street Journal, Rolling Stone, the New Republic, In Touch, Life & Style, and US Weekly, and legal vetting of manuscripts for book publishing clients, including St. Martin’s Press, Farrar Straus & Giroux, and Henry Holt & Co. (Ongoing)

Hajim v. Endemol Shine UK

Defending the London-based producer of the Netflix series, "Black Mirror," in a copyright lawsuit claiming that an episode from the series' fifth season, featuring Miley Cyrus, infringes the copyright in plaintiff's 2012 film, "Strange Frame." DWT has moved to dismiss based on lack of substantial similarity and other defenses. (N.D. Ill. Ongoing)

Parmley v. Amazon Studios

Defended Amazon Studios in a copyright infringement lawsuit arising from plaintiff's allegation that Amazon's award-winning television series "The Marvelous Mrs. Maisel" infringes the copyright in the plaintiff's memoir and screenplay. DWT moved for summary judgment on various grounds, including lack of substantial similarity, independent creation, and lack of access. The case was successfully resolved. (E.D. La. 2020)
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Admitted to Practice

  • New York, 2002
  • Massachusetts, 2010
  • U.S. Court of Appeals, 6th Circuit, 2012
  • U.S. District Court, Southern District of New York, 2011
  • U.S. District Court, Eastern District of New York, 2012

Education

  • J.D., Cornell Law School, 2001, summa cum laude
    • Managing Editor, Cornell Law Review
    • Order of the Coif
    • Kasowitz Prize for Excellence in Legal Writing and Oral Advocacy
    • Boardman Third-Year Law Prize
  • B.A., English Literature, Reed College, 1997
  • LL.M., International and Comparative Law, The American University in Cairo, 2006

Languages

  • Arabic, Spanish

Memberships & Affiliations

    • New York City Bar Association
    • New York State Bar Association
    • American Bar Association
    • Pre-Publication Review Committee of the Media Law Resource Center
    • Co-founder, Online Media Legal Network (pro bono legal assistance for online journalists and other digital media creators)

Professional Recognition

    • Named as one of "500 Leading Global Entertainment, Sports & Media Lawyers" by Lawdragon, 2025
    • Selected to "New York Rising Stars," Thomson Reuters, 2012

Background

    • Fellow, Assistant Director, Citizen Media Law Project, Berkman Center for Internet & Society, Harvard University, Cambridge, Mass., 2007-2010
    • Lecturer on Law, Harvard Law School, Cambridge, Mass., 2008-2010
    • Litigation Associate, Wachtell, Lipton, Rosen & Katz, New York, N.Y., 2002-2004
    • Law Clerk, Hon. Lewis A. Kaplan, U.S. District Court for the Southern District of New York, New York, N.Y., 2001-2002
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Publications
October 2023
Publications
Co-author, "Federal Court Holds that Incidental Capture of Photos in Background of Documentary Film is Fair Use," Media Law Resource Center Read More External Link
02.23.23
Presentations
Media & Entertainment
Panelist, "When Truth Is Stranger than Fiction: Legal Issues in Docudramas," DOWNLOAD, Davis Wright Tremaine, Los Angeles
Presentation
07.01.20
Presentations
Media & Entertainment
Panelist, "Lunch & Learn: Remote Litigating and Counseling," Davis Wright Tremaine Webinar Read More
Video camera recording an event
06.15.20
Advisories
Media & Entertainment
Hollywood Reopening Developments: LA Health Department and Industry Guilds Weigh In Read More
Publications
06.12.20
News
Media & Entertainment
"'Black Mirror' Producer Wants Plot Copyright Claims Tossed," Law360 Read More External Link
Video camera
06.08.20
Advisories
Media & Entertainment
Gov. Newsom Announces Guidelines for Reopening Hollywood Read More
Hollywood skyline with palm trees
05.14.20
Advisories
Media & Entertainment
LA County Directives for Restarting Entertainment Production Read More
Publications
08.08.19
News
Media & Entertainment
Mentioned in "Law360's Weekly Verdict: Legal Lions & Lambs," Law 360 Read More External Link
Publications
04.04.17
News
Defamation, IP, Other Litigation
Mentioned in "MPAA: Films and TV Shows About Real-Life People Jeopardized by 'Porco' Ruling," The Hollywood Reporter Read More External Link
Publications
01.10.17
News
Davis Wright Tremaine Promotes Eleven to Partner Read More
ICON_Privacy_Title
November 2014
Insights
Fall/Winter 2014
The Right to Be Forgotten or Not Exposed Read More
Publications
Summer 2014
News
Media & Entertainment
"The Right to Record Police Activity is Affirmed in an Important New York Settlement," Davis Wright Tremaine Pro Bono Report Read More
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