Allison B. Condra

Alli applies her lifelong interest in quality, responsible food to help clients protect and grow their "good for you" food and beverage brands. She uses her passion and diverse experience to help evaluate opportunities, proactively assess risks, and guide clients as they respond to legal actions. From working the fields on an organic farm to a fellowship at Harvard Law School's Food Law and Policy Clinic, her roots run deep.

Alli's practice centers on advising clients on regulatory compliance and litigation risk (consumer class-action and competitor challenges) related to advertising, food labeling, and food safety, as well as representing advertisers and challengers before the NAD. Her understanding of FDA, USDA, and FTC regulation and guidance helps inform the work she does for a broad array of clients from food and beverage companies to consumer product and consumer health companies. Balancing regulatory requirements and potential for consumer and competitor challenges, she advises these and other clients on topics such as nutrient content and structure/function claims; environmental or "green" claims; geographic origin claims; statements of identity for innovative products (such as plant-based foods and alternative proteins); claims about "functional foods"; use of terms like "organic," "natural," and "plant-based"; and a broad range of other related topics such as Prop 65 and PFAS.

Alli regularly authors articles and speaks at industry events, earning her national recognition for food law and policy thought leadership.

Practice Highlights

Advertising

• Review and help develop claim substantiation, including clinical, sensory, efficacy, and preference studies
• Review advertising materials including websites for FTC/FDA regulatory compliance
• Counsel clients regarding environmental (or "green") claims
• Advise clients regarding influencer marketing
• Represent clients in front of the National Advertising Division (NAD)
• Counsel clients regarding Made in the U.S. and other geographic origin claims

Food Labeling and Claims

• Advise clients on compliance with federal, state, and local labeling laws and litigation risks for foods, beverages, and dietary supplements
• Assist clients in complying with menu labeling regulations
• Advise clients on compliance with federal genetically engineered food labeling requirements
• Advise clients on compliance with California's Proposition 65 (Prop 65)

Food Safety

• Advise clients on regulatory compliance and litigation risks associated with food safety
• Counsel clients on local, state, and federal food safety regulations
• Navigate product recalls and interactions with government agencies
• Advise clients in understanding and complying with food safety regulations, including the Food Safety Modernization Act and its regulations (e.g., Foreign Supplier Verification Program (FSVP), Preventive Controls Rule for Human Food, Food Traceability, Produce Safety, etc.)
• Advise clients on regulatory issues involved in alternative food delivery models
• Draft food donation agreements and advise clients on liability surrounding food donation
• Advise on regulatory pathways for novel ingredients