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State General Privacy Law Tracker

New Jersey

  •  

Code/Regulations

  • Senate Bill 322
  • Code: N.J. Stat. Ann. §§ 56:8-166.4 – 166.19 (2024)

Effective Date: January 16, 2025

Details

Threshold

Entities that conduct business in New Jersey or produce products or services targeted to New Jersey residents and

  1. Control or process the personal data of at least 100,000 New Jersey residents (excluding personal data processed solely to complete transactions); or
  2. Control or process the personal data of at least 25,000 New Jersey residents and derive any amount of revenue or discount from the sale of personal data

Definition of "Personal Data"

Information that is linked or reasonably linkable to an identified or identifiable person. Does not include de-identified or publicly available information. Includes potentially all of a consumers' financial information (to the extent it is not covered by GLBA)

Definition of "Sensitive Data"

As with all state general privacy laws, includes the following Personal Data:

  • Race or ethnic origin;
  • Religious beliefs;
  • Citizenship or immigration status;
  • Genetic data;
  • Biometric data;
  • Mental or physical health condition, treatment, or diagnosis; and
  • Sexual orientation.

In addition, New Jersey’s definition also includes:

  • Sex life;
  • Status as transgender or nonbinary;
  • Financial information, including a consumer's account number, account log-in, financial account, or credit or debit card number, in combination with any required security code, access code, or password that would permit access to a consumer’s financial account
  • Precise geolocation; and
  • Personal data collected from a known child.

Definition of "Sale"

Exchange of personally identifiable information for monetary consideration by the operator to a third party

Data-Protection Assessments

Yes

Opt-In Consent Required for Processing Sensitive Data 

Yes

Consumer Rights to Confirm Processing, Request Access, Correction, Deletion & Portability

Yes

Consumer Right to Opt Out of Sale

Yes

Consumer Right to Opt Out of Targeted Ads/Sharing

Yes

Consumer Right to Opt Out of Profiling

Yes

Pseudonymous Data Exempt from Consumer Requests

Yes

Appeal Rights

Yes

Universal Opt-Out Mechanism Required Recognition/Date

Yes

Data of Minors

Parental Opt-In consent to process information in accordance with COPPA

GLBA Exemption

Yes (both entity-level and data-level)

HIPAA Exemption

Yes (data specific)

Applies/Does Not Apply to Personal Information in a Commercial or Employment Context 

Does not apply to commercial or employment context; applies in an individual or household context

Nonprofit Exemption

Yes

Private Right of Action

No

Cure Period

30 Days

Cure Period Expiration

July 16, 2026

Enforcement Authority/Damages

The Office of the Attorney General has exclusive authority to enforce the Act. The Director of the Division of Consumer Affairs in the Office of the Attorney General has rulemaking authority

Disclaimer: States may periodically amend their laws and regulations and such amendments may affect or modify certain legal requirements or compliance obligations. There is no guarantee that this research is up to date as laws and regulations in the state consumer data privacy space continue to evolve. You should consult an attorney to assess the applicability of any existing, new, or proposed state consumer data privacy laws. By accessing this site, you acknowledge your understanding that the underlying content is not a replacement for legal counsel and does not constitute legal advice. 

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