Code/Regulations
Effective Date: December 31, 2023
Details
Threshold
For-profit entities that:
Conduct business in Utah or target products and services to consumers who are residents of the state;
- have annual revenues of at least $25 million; and
- meet one of two threshold requirements:
- Annually control or process the personal data of 100,000 or more Utah residents ("consumers"); or
- Derive over 50 percent of gross revenue from the "sale" of personal data and control or process personal data of 25,000 or more consumers
Definition of "Personal Data"
Information that is linked or reasonably linkable to an identified individual or an identifiable individual. Personal data does not include data from people acting in an employment or commercial context.
Definition of "Sale"
Exchange of personal data for monetary consideration by a controller to a third party
Data-Protection Assessments
No
Opt-In Consent Required for Processing Sensitive Data
No, notice and opt-out
Consumer Rights to Confirm Processing, Request Access, Correction, Deletion & Portability
Yes
Consumer Right to Opt Out of Sale
Yes
Consumer Right to Opt Out of Targeted Ads
Yes
Consumer Right to Opt Out of Profiling
No
Pseudonymous Data Exempt from Consumer Requests
Yes
Appeal Rights
No
Universal Opt-Out Mechanism Required Recognition/Date
No
Data of Minors
Process personal data of a known child in accordance with COPPA
GLBA Exemption
Yes (both entity-level and data-level)
HIPAA Exemption
Yes (entity-level)
Applies/Does Not Apply to Personal Information in a Commercial or Employment Context
Does not apply to commercial or employment context; applies in an individual or household context
Nonprofit Exemption
Yes
Private Right of Action
No
Cure Period
30 Days
Cure Period Expiration
No
Enforcement Authority/Damages
Attorney General/up to $7,500 per violation