Moderator, "Digital Media on the Move: Emerging Models for Distributing Content and Engaging Audiences," Rutberg & Company and Davis Wright Tremaine, New York, N.Y.

Davis Wright Tremaine, in cooperation with Rutberg & Company, hosted the third in a series of evening panels featuring key leaders in digital media. This panel focused on trends and challenges in content distribution and the impact those developments have on how we publish, entertain, connect, and consume. Our panel addressed questions such as:

• How are devices and platforms for distributing content evolving? How are our panelists' businesses adapting to the latest changes, engaging users and bringing in revenues?
• How are mobile commerce, geo-targeting, and branded content coming together? How is advertising changing to fit mobile capabilities and other new platforms and devices?
• How are the technological changes in content distribution affecting the content itself? How are they influencing online publications and broadcasts? Social networking? Gaming? Commerce?
• What have been the greatest innovations in content distribution, and where are the greatest opportunities for innovation? What experiments have not succeeded and what can we learn from them?
• Are digital media companies responsible for making new technologies and platforms accessible to a broad segment of the population? Should companies work with schools, libraries and government agencies to provide information, data, and technology in ways that expand their accessibility? Is it good business to do so?

Moderator:

• Jim Rosenfeld, Davis Wright Tremaine

Panelists:

• Jed Alpert, CEO, Mobile Commons
• Derek Gottfrid, Vice President of Product, Tumblr
• Roseanne Lufrano, Vice President, Digital Product, Newsweek and Daily Beast
• Oke Okaro, Global Head and General Manager, Mobile and Connected Devices, Bloomberg L.P.

In addition to the panel, Rajeev Chand, Managing Director and Head of Research, Rutberg & Company, moderated a media executive "fireside chat" with Bob Zitter, Executive Vice President, Technology, and Chief Technology Officer for Home Box Office (HBO).