"AI and Marketing," Brand Activation Legal Webinar, Association of National Advertisers

For February, DWT partner Chris Savage and associate Kay Jackson addressed the use of AI and machine learning in marketing from a practical perspective, including issues like the following:

• How should advertisers manage what their online chatbots can and can't say, to avoid potential liability?
• How can hyper-realistic AI-generated "people" in ad content assist in marketing, and how can advertisers avoid potential liabilities use of artificial people might create?
• How should advertisers manage and protect the proprietary and other data they use to feed their AI marketing efforts?
• How does the CCPA (and the GDPR) affect efforts to use AI in marketing?