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Food Venture Financing News - Weekly Issue No. 167

11.09.23
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In This Issue:

  • Verqor, an agrifintech startup in Mexico that offers farmers credit for agriculture, announced that it raised $7.5 million in funding. 
  • GoodBytz, a foodtech startup in Germany that develops robotic kitchens, announced that it raised 12 million Euros in its Series A round.
  • Keurig Dr Pepper announced that it plans to invest $100 million to develop it coffee production plant in South Carolina.
  • Keurig Dr Pepper announced that it entered into a long-term partnership with Electrolit, a sports hydration beverage, to sell and distribute the product.

 

CPG Corporate Venture and Private Equity Fund

This week's featured corporate venture and private equity fund is Farm 2050. 

  • Farm 2050 was co-founded by Innovation Endeavors and Finistere Ventures in California. Farm2050 is committed to advancing the future of food through supporting AgTech entrepreneurs and startups.
  • Some of Farm 2050's partners include:
    • Pepsi
    • The Wonderful Company
    • AgriTech New Zealand
    • Syngenta
    • Taylor Farms
    • Nutrien
  • Farm2050 brings together researchers, farmers, entrepreneurs, manufacturers, and distributors to accelerate the path for new disruptive AgTech.

 

ARTICLES

UPCOMING EVENTS

Naturally Los Angeles
 Naturally LA's Annual Food and Beverage Symposium

Monday, November 13 | 6:00 – 9:00 p.m. PT
Location: Spring Place (Beverly Hills), Wilshire Boulevard 9800, Beverly Hills

Join Naturally Los Angeles for their Annual Food and Beverage Symposium, a gathering of trailblazers in the CPG industry. Proudly sponsored by Moss Adams and featuring a Thrive Market panel, this event promises to be the epitome of industry excellence and innovation.

Register

Naturally North Bay
 Human Resources Planning for 2024

Tuesday, November 14 | 8:30 – 10:00 a.m. PT
Location: Traditional Medicinals, Valley House Drive 1400, Rohnert Park, CA

The Human Resources Forum is hosting an in-person planning session and casual get-together at Traditional Medicinals! There will be a lite breakfast and some brainstorming for 2024. Do you have a favorite author or topic you'd like to learn more about? Bring your ideas and the spirit of pitching in.

Register

Naturally New York
How to Unlock Your Brand's Financial Superpower presented by myPocketCFO

Tuesday, November 14 | 2:00 – 3:00 p.m. ET

Tips for underdog brands to boost your financial prospects with suppliers, lenders, and investors.

Let's admit it. When you are a small brand, no one takes you seriously. In this webinar, Alice Zhang, cofounder of myPocketCFO.com, will share hard-earned tips on how CPG brands with revenue less than $15M can boost your financial prospects with suppliers, lenders, and investors.

Topics to be discussed:

  1. How to overcome "bias towards the small."
  2. Key financial metrics a founder should know.
  3. Storytelling backed by financial numbers is 10X more powerful.

Register

Naturally New York
 Why Field Sales Execution is Important for Brands presented by SimplyDepo

Thursday, November 16 | 11:00 a.m. – 12:00 p.m. ET

Join this upcoming webinar on the topic of "Why Field Sales Execution is Important for Brands" to gain valuable insights and strategies for boosting your brand's success in the field.

Speakers:

  • Alexander Kernishniuk, COO at SimplyDepo
  • John Vasylets, Account Manager at SimplyDepo

Register

Naturally Bay Area & Naturally North Bay
 Quick Bites: Engineering Trade Show Success for All Budgets

Thursday, November 16 | 12:00 – 12:45 p.m. PT

First-time exhibitor? Ready to level up your booth? Naturally Bay Area and Naturally North Bay are coming together for a special education event to help you plan ahead for a successful Expo West and beyond.

Trade shows are important for emerging CPG brands to gain retail and industry exposure, but can be expensive and time-consuming. In this virtual session, we'll help you put your best foot forward to maximize benefits and minimize stress.

We'll discuss the nuts and bolts of booth design — how to align with your business objectives, memorably communicate your unique brand positioning, and get ahead of any potential issues before they arise. We'll share best practice examples and hear from two CPG leaders on how they've approached exhibiting on different budgets — from savvy scrappiness to a modern kitchen re-creation.

Speakers:

  • Lisa Curtis, Founder & CEO of Kuli Kuli
  • Susie Picken, Sales & Marketing Advisor at Traditional Medicinals
  • Craig Tokusato, CMO at Diamond Foods LLC
  • Jason Unger, Principal, Creative Lead at Paraboli

Register

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