Jennifer Ashton

Jennifer Ashton focuses her practice on trademark and copyright law, internet and social media issues, licensing, and intellectual property-related transactions. She provides counseling on all aspects of clearance, prosecution, registration, rights enforcement strategies, as well as brand management, domain name and internet issues, and licensing for a wide array of industries. With more than a decade of experience practicing in trademark, copyright, and IP law, Jennifer is a knowledgeable advocate for entrepreneurs, emerging companies, and Fortune 500s alike seeking protection for their creative endeavors and valuable assets.

An established speaker and author in the trademark and technology space, Jennifer is dedicated to staying current with evolving legal precedents and industry trends, ensuring that clients receive advice that is not only informed but also forward-thinking. She advises on IP portfolios, brand protection, acquisitions, trade dress, unfair competition, domain name strategy and disputes, enforcement, and litigation. She is skilled at negotiating agreements regarding licensing, consent, co-existence, marketing, and cobranding, as well as preparing and responding to cease-and-desist letters and DMCA take-down notices.

Jennifer's approach is rooted in building strong client relationships. She listens to the specific goals of each client, tailoring strategies to suit their individual needs, and assisting them through all stages of trademark prosecution and maintenance, including before the Trademark Trial and Appeal Board. From conducting comprehensive domestic and international clearance searches to crafting ironclad filing and enforcement strategies, Jennifer is committed to securing and defending her clients' trademarks in various fields, including software, gaming, e-commerce, retail services, broadcasting, specialized electronic devices, and mechanical apparatus.