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Desktop Image: Holtzman. William
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William Lewis Holtzman

Associate

T 212.603.6474 New York
I enjoy logic puzzles, and being a transactional lawyer lets me flex those problem-solving muscles to find solutions for my clients.
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Will Holtzman represents clients in the entertainment and advertising industries on a wide range of transactional matters, helping his clients manage customer and vendor relationships as well as assisting in the day-to-day details of managing productions, promotions, and other campaigns. On the advertising side, Will drafts and negotiates talent services agreements, co-branding and other licensing agreements, promotional sweepstakes and contest rules, and various vendor and customer agreements. On the entertainment side, he provides counseling and production legal services, which include drafting and negotiating production and license agreements for content production companies across a variety of media, including television, film, podcasts, and audiobooks.

Practice Highlights

Entertainment and media

Counsels producers of entertainment and media properties - including digital and print publications, podcasts, audiobooks, television programs, and videogames - on various aspects of the production, licensing, and distribution process.

Advertising and marketing

Advises leading advertising agencies, advertisers and media companies on a wide range of issues involved in developing advertising, marketing and promotional initiatives, including drafting and negotiating agreements between advertisers and agencies, celebrity talent and influencer deals, and sweepstakes and contest promotion rules.

Admitted to Practice

  • New York, 2013
  • New Jersey, 2012

Education

  • J.D., Georgetown University Law Center, 2012
    • Dean's List
    • Editor, Georgetown Law Journal
    • Research Assistant, Legal Research and Writing
  • B.A., Classics, University of Chicago, 2007
    • Dean's List

Memberships & Affiliations

    • Junior Committee Member, Association to Benefit Children, 2008-present

Professional Recognition

    • Named "One to Watch" by Best Lawyers in Intellectual Property Law, 2021-2025; in Entertainment and Sports Law, 2025

Background

    • Associate, Ropes and Gray LLP, New York, N.Y., 2015-2016
    • Associate, Akin Gump Strauss Hauer & Feld LLP, New York, N.Y., 2012-2015
    • Summer Associate, Akin Gump Strauss Hauer & Feld LLP, New York, N.Y., 2011
    • Judicial Intern, Hon. John L. Kase, Mineola, N.Y.,  2010
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2016
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Publications
07.18.16
Publications
“What to Expect When You’re Indexing,” Inside Market Data http://www.waterstechnology.com/inside-market-data/opinion/2465122/open-platform-what-to-expect-when-you-re-indexing External Link
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©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.