"Return on Investment – Proving That Protection Pays," Chapter, Online Brand Enforcement 2015, World Trademark Review

This chapter "Return on Investment – Proving That Protection Pays," was written by Roxanne Elings and George P. Wukoson.

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This article first appeared in Online Brand Enforcement 2015, a supplement to World Trademark Review, published by The IP Media Group. To view the issue in full, please go to www.worldtrademarkreview.com.